PAUL MEATES
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The Great Brain Cell Sacrifice

The Great Brain Cell Sacrifice is a business I co-founded. For every bottle you buy, we donated a book to help a child in an underfunded community learn to read. By drinking our wine, you're sacrificing your brain cells to help build the brains of the next generation. We sustained the business for over 2 years, launched 3 critically acclaimed wines, and donated enough books to fill 7 school libraries in the most under-funded schools in America.

3 critically acclaimed wines from The Great Brain Cell Sacrifice
PR for critically acclaimed charitable wine brand, The Great Brain Cell Sacrifice
"Drink for the Kids" by critically acclaimed charitable wine brand, The Great Brain Cell Sacrifice
 
 

We built the business from the ground up - handling everything from design, copy, illustrations, photography, PR, and social, to shipping compliance, finances, taxes and cash flow.

 
 

CASE STUDY

Illlustrations of famous thinkers with shrunken heads by critically acclaimed charitable wine brand, The Great Brain Cell Sacrifice
Label detail for critically acclaimed charitable wine brand, The Great Brain Cell Sacrifice
Hypatia of Alexandria with a shrunken head from the label of critically acclaimed wine, The Great Brain Cell Sacrifice
Entry stamp for launch party of critically acclaimed wine, The Great Brain Cell Sacrifice
Label typography of critically acclaimed wine, The Great Brain Cell Sacrifice
Socrates with a shrunken head from the label of critically acclaimed wine, The Great Brain Cell Sacrifice
"Finally, alcohol that really can solve problems" from critically acclaimed wine, The Great Brain Cell Sacrifice
Launch part for critically acclaimed charitable wine brand, The Great Brain Cell Sacrifice
Jean-François Champollion with a shrunken head from the label of critically acclaimed wine, The Great Brain Cell Sacrifice
Ptahhotep with a shrunken head from the label of critically acclaimed wine, The Great Brain Cell Sacrifice
Bottle neck detail of critically acclaimed wine, The Great Brain Cell Sacrifice
Bar coaster for critically acclaimed wine, The Great Brain Cell Sacrifice
PR for critically acclaimed wine, The Great Brain Cell Sacrifice