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Nothing like it

Australian Rules Football is in a league of its own. There’s nothing like it. To fan the flame of pride for our national game, we reminded Aussies that nothing in the world can compare to it.

Showing soccer players in La Boca Aussie Rules Football in Clio awarded "There's nothing like it" campaign by GPY&R
 
 

We travelled the world and showed our game to people for the first time. While very few understood it, no one could deny how fast and hard it’s played. We filmed the reactions of soccer fanatics, Texas ranchers, and college football players, airing their awestruck responses back home in Australia.

 
 
Showing NYC street ballers Aussie Rules Football in Clio awarded "There's nothing like it" campaign by GPY&R
Showing Texan ranchers Aussie Rules Football in Clio awarded "There's nothing like it" campaign by GPY&R
Showing Argentinians Aussie Rules Football in Clio awarded "There's nothing like it" campaign by GPY&R
Showing soccer players in La Boca Aussie Rules Football in Clio awarded "There's nothing like it" campaign by GPY&R
 
 

THE MOST PRECIOUS METAL IN THE WORLD

We then set out to prove that much like our beloved game, the AFL Premiership Cup is without equal. Sought after by every player in the league and hungered for by every fan in the country, the AFL Premiership Cup is in fact, the most precious metal in the world.

 
 
Gold ingot and premiership metal ingot from Clio award winning "Most Precious Metal" campaign by GPY&R
Price comparison of gold, platinum and our premiership metal from Clio award winning "Most Precious Metal" campaign by GPY&R
PR of AFL's Clio Sports award winning campaign "Most Precious Metal" by GPY&R Melbourne
PR of AFL's Clio Sports award winning campaign "Most Precious Metal" by GPY&R Melbourne