THE FILM
A SYMBOL
Wherever you see the loveable character from the film, a donation is made to help sick kids get home sooner. Every sale of Coles pasta sauce helps them get home to family. Arnott’s lunch packs helps them return to school. Swisse’ vitamin gummies help sick kids to mend at home. And that’s to name just a few.
150 household names HELPING sick kids get home
MERCHANDISE
Our character also opened up merchandising revenue streams. Plush toys were designed with a care label that encouraged parents to ‘wash me first, so I smell like home’. 23,000 keyrings were sold to help get sick kids home. And 17,000 scrubs were sold to help fund treatments kids in hospital so desperately need.
