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Going Under

CNBC's 'The Deed' is a house-flipping reality TV show where participants are just as likely to descend into bankruptcy and ruin as they are to emerge rich and successful. Instead of the typical quick cuts of show footage, we chose to depict financial failure in a relatable way. While not all of us have flipped a house, we have all felt the rising tide of fear about money at some point.

Behind the scenes footage of studio-built house being dipped in oil from CNBC's "The Deed" film by droga5
Scene of oil rising over the mantle in CNBC's "The Deed" film by droga5
Scene of the show title emerging from oil in CNBC's "The Deed" film by droga5