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The Cavalry Has Arrived

When we interviewed a veteran Australian soldier he said, ‘The sound of an allied chopper coming your way is one of the greatest sounds you’ll ever hear. It's like the cavalry has arrived.’ These posters were created to adorn the walls of young aspiring pilots.

Spread of the Australian Army's Cannes Lion finalist print campaign "The Cavalry has Arrived" by GPY&R
Detail of the Australian Army's Cannes Lion finalist print campaign "The Cavalry has Arrived" by GPY&R
the Australian Army's Cannes Lion finalist print campaign "The Cavalry has Arrived" by GPY&R
Spread of the Australian Army's Cannes Lion finalist print campaign "The Cavalry has Arrived" by GPY&R
Detail of the Australian Army's Cannes Lion finalist print campaign "The Cavalry has Arrived" by GPY&R
Spread of the Australian Army's Cannes Lion finalist print campaign "The Cavalry has Arrived" by GPY&R
Detail of the Australian Army's Cannes Lion finalist print campaign "The Cavalry has Arrived" by GPY&R
Detail of the Australian Army's Cannes Lion finalist print campaign "The Cavalry has Arrived" by GPY&R
Awards and PR for the Australian Army campaign "The Cavalry has Arrived" by GPY&R