PAUL MEATES
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Petbarn

Aussie pet lovers are highly engaged online. When we reimagined Petbarn, we set out to turn that passion into brand love. In a distinctive golden-yellow world, Petey and Barnadette tackle the important topics - peeing, butt-sniffing, and the effect of gravity on sentimental vases. The result is a brand world designed to embed itself in pet culture and built to endure.

 

THE NEW FACES OF PETBARN

 
 
 

IntroducING THEMSELVES

In a series of monologues, Petey are Barnadette share their opinions on important topics on social.

 
 
 
 

AN entire brand world

With a supporting cast including a flea, tick and worm (with a guinea pig, fish and cockatoo soon to follow), we built out their entire world, and built it to last using a mix of 3D, 2D and AI capability.

 
 
 
 

A total brand refresh

Petey accidentally deleted Petbarn’s instagram feed, signalling the complete brand refresh that was to follow - complete with BVOD, in-store digital posters and radio, pat’npay terminals, display, always-on social, and outdoor.