G Suite is Google’s answer to Microsoft Office - a set of tools that makes work simpler, smarter and more collaborative. Unlike Microsoft Office, which has been around for 30 years, G Suite was relatively unknown. So we created our global campaign within the product itself. With cursors as our protagonists, we were able to tell deeply human stories without ever leaving Google's collaborative tools.
Every piece of the campaign was written, designed, approved and made in G Suite's apps. From film and Digital Out-of-Home, to static placements and collaborations with publications like Bloomberg, Wired and Inc. magazine who used G Suite to pull their publications together.
